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Recommendation technology rules

How recommendation technologies are used on the site, as required by Roskomnadzor order No. 149.

Document version: 2026-09-27

1. Use of recommendation technologies

Usuba uses recommendation technologies: information technologies that provide information based on collecting, organizing, and analyzing data related to user preferences.

2. Kinds of preference data

  • viewed recipes and ingredients;
  • favorite recipes;
  • selected catalog filters;
  • excluded foods in the local blacklist on the device;
  • the chosen number of servings;
  • aggregated visit statistics (with analytics consent).

3. Sources

  • actions on the site (views, favorites, filters);
  • localStorage, IndexedDB, and cookies on the user’s device;
  • account data after sign-in (sync of collections and cleaned plans);
  • de-identified Yandex Metrica analytics when consent is given (outside intake and plan screens).

4. How recommendations are formed

Recommendations are formed by ranking and selection algorithms using the data above: relevant recipes are preferred, local food exclusions on the device are taken into account, and blocks on the home page and in the catalog are personalized.

5. Contact for legally significant messages

Requests about recommendation technologies, including those provided for by the laws of the Russian Federation, should be sent to the operator [Owner full name] at hello.usuba@yandex.ru.

These rules are available without registration, without a fee, and without any other condition.

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